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- TTP Liquidity Brief | Issue 59 - AI prompts and age-old trade questions
TTP Liquidity Brief | Issue 59 - AI prompts and age-old trade questions
From media training in London to the future of digital trade, here's what mattered this week.
🌟 A note from the Deputy Editor
Last week, we swapped conference stages for the classroom.
The TTP team was delighted to host members of the ITFA Emerging Leaders Committee at our London offices for an ITFA half-day workshop focused on AI prompting and media training. As AI tools become a bigger part of everyday working life, understanding how to ask better questions and tell compelling stories is becoming an important skill for the modern workforce.
That focus on technology, trust, and adoption runs through much of this week's newsletter.
Our slow read tackles one of digital trade's oldest questions: what needs to come first? Do businesses need legal frameworks and infrastructure before they digitise, or does widespread adoption create the momentum needed for change? As always, the answer is a little more complicated than it first appears.
Elsewhere, we've covered everything from sustainability and SME financing to the role of trust in digital trade and the growing importance of data transparency across the industry. We also explored what it takes to build the next generation of fintech firms and released new multimedia content looking at how trade finance is evolving across Africa.
As always, there's plenty to read, watch, and listen to.
Until next time — keep asking good questions.
— The TTP Editorial Team

Country of the Week: Mauritania
Did you know that Mauritania once sat at the crossroads of major trans-Saharan trade routes? For centuries, merchants transported salt, gold, textiles, and other goods across the desert by camel caravan, linking West Africa with North Africa and the Mediterranean world.
Mauritania trade stats (2024):
Total exports: $4.76B | Total Imports: $5.62B |
|---|---|
Largest export destination: China ($1.35B) | Largest import partner: China ($1.06B) |
Largest Export: Gold ($1.62B) | Largest Import: Refined Petroleum ($1.14B) |
Source: OEC
Slow Read
The chicken, the egg, and the digitisation of trade
By: Carter Hoffman, TTP
So, what came first, the chicken or the egg?
It is a question that goes back at least as far as the ancient Greeks, and one that gets debated far more seriously than it probably deserves. In a way, it is timeless.
But one of the reasons it has endured and evokes wonder among philosophers and stoners alike is that what it is describing is a loop. One thing seems to depend on the other, while the other also seems to depend on the first. The loop it creates is one that can make sense only once the system is in motion. But what came first? With each relying on the other, how does the loop start?
Digital trade has its own version of that problem, and the result is a system that is still, in 2026, far more paper-dependent than it should be.
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Topic of the week: Liquidity Management
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